Conferences are a great place to gather intel, pick up new tricks of the trade and network. Also, since everybody is quite immobile, (except for when the speaker is boring and a lot of fidgeting is going on), it is a good place to get some sketching done. My key observance has been that old marketing guys that were in their prime in the 80's, still look and act like they belong in the 80's.

While at least trying to wrap their heads around social media and the digital age, they haven't evolved visually at all. Still sporting wavy hair, pinstripe power suits and always ready to greet with a bone-crushing handshake, these guys all seem like complete characters now. Even just the backs of their heads and the way they are shaped can transport you back to marketing's heyday.