Traditionally the meeting industry is one of certainty. Meeting planners really don't like surprises. Add in a design that must be approved by a committee, and creating unique and interesting promotional materials becomes even more of a challenge.

In this refreshed design for an association of conference centres, the focus is on the people aspect, instead of facilties and size of rooms. Warm colours create an inviting atmosphere for both the tradeshow pull-up and double-sided rack cards.