Here's a look at a menu redesign project for Play Urban Cafe. They wanted to maintain their feel of a fun sophisticasual dining and drinks experience, but change things up a bit. Since so many new healthy and vegan options were added to the menu, the layout is open-spaced with plenty of room for feature boxes to highlight health facts etc. With the menu spanning over several pages in a fold-out holder, it was important to keep styling consistent throughout, and have an easy to follow system so that patrons can understand various gluten-free and vegan substitutions. Instagram and Twitter tags were added as well, since foodie pics are bound to happen.

As the new menu launched, I was also able to take some photos of the healthy pub grub for future design use. Shot without lighting or a formal set-up, the photos are done quickly and sometimes produce unique results.

In the smart phone age, most travellers can just find out where they want to go with a quick glance but it's important not to forget about those who might still need directions...they haven't completely disappeared. Here's a little daytripper guide I designed for people to take a quick peek at instead of jusy relying on their phones. The very condensed pocket format folds out, and was updated with GPS coordinates to make it easy for touring around in a car and checking out the local sights. I prefer this type of piece instead of the typical tourist map type thing, jammed with ads and random stuff...just clean and simple directions to key locations.