Tradeshow Second Look

Friday, June 15, 2012


 There are all kinds of different tradeshow booths at events, especially tourism ones, ranging from crazy set designs and luxurious props, to gimmicky costumes and poorly designed graphics. In a continuation of an existing "Inspired Conferencing" theme, this display ended up being a photoshoot followed by many long hours of photoshopping together a garden panorama at a 20 foot resolution. Combined with hundreds of hand drawn idea doodles overlayed on top of it, it was the type of project that didn't really ever seem to have an end in site.

Fortunately it did eventually see completion, and was creatively combined with real flowers, garden rocks and a bird bath, to bring the garden to life off the display and into the third dimension. Conferencing is often a dull theme, so something of this visual nature providing a different look and feel, successfully stood out from the crowd. In fact, it ended up being voted one of the five hottest booths at the show by Cvent, the only one which actually utilizing simple designed graphics.

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