Just released for the new year is the redesigned White Oaks Resort Giftcard. The look, which strays from the typically over-extravagant giftcard packaging, is based on the five-star properties' recent campaign of natural excellence. Sometimes simple and understated is the way to go. Flower imagery is used throughout the project and campaign to underscore natural beauty. To continue the green friendly theme, the outerholder is printed on post-consumer recycled craft stock with one colour vegetable based ink. The simple one-fold cardholder tucks into an envelope, for minimum packaging waste.